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Explore
the world
of mini.

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What is shared mobility?

And why is MINI all for it? It’s our Big Love for the Planet.

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Why you should learn about Pat Moss.

Let yourself be inspired by this amazing woman. Big Love for the people.

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LESS IS MORE.

HOW PAUL SMITH AND CHIEF DESIGNER OLIVER HEILMER CREATED THE MINI STRIP. BIG LOVE FOR PROGRESS.

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The Art of MINI Special Editions.

Find out how we create our unique MINIs.

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A MINI COOPER S LIMOUSINE.

WITH A WHIRLPOOL. ENOUGH SAID.

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MINI RESOLUTE EDITION.

STYLE ICONS. RACING GENES.

REINVENTING URBAN LIFE - THE MINI WAY.

MINI energises peoples’ lives with maximal experiences and a minimal footprint. Small in size and iconic in design, the first Mini, built in 1959, delivered a thrill all its own. Today, MINI is applying these ideas across urban life.